PlayUp aims to widen portfolio with Pennsylvania igaming entry

PlayUp has continued its US expansion as it secures market access for Pennsylvania igaming as it aims to be “more than just an online sports betting operator”.

Fresh off the back of its Iowa igaming entry, PlayUp has lauded its entry into the state as a demonstration of its “bullishness on the future of igaming” along with its “strategic vision”, noting its need to have an “in-depth product portfolio” to differentiate itself. 

Dr Laila Mintas, CEO of PlayUp, explained: “It’s no secret that the sports betting sector is ultra competitive in the US. The way we look to cut through the noise is to offer unparalleled customer service and experiences for our VIPs, and provide our patrons gaming and entertainment options beyond just sports betting. 

“Igaming and other services are central to our roadmap of including a wide breadth and depth of options in our product portfolio.”

An early adopter of igaming, Pennsylvania recently recorded a gross revenue of nearly $98m in September – a 71.5 per cent increase from the prior-year where revenue was just over $57m. 

The state is one of five American jurisdictions – alongside Nevada, Michigan, New Jersey, and West Virginia – that currently offer igaming. 

Looking towards the near future, PlayUp expects to be live with its igaming product in New Jersey shortly, according to Dr. Mintas.

As previously mentioned, the entry into the state of Pennsylvania comes hot off the heels of PlayUp’s Iowa igaming debut via its partnership with Wild Rose Entertainment. 

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